The lack of social media tools for individuals will have a major affect on them as far as the world of sports when retaining and achieving the most recent information and news. The online presence of sports teams and individual players is so strong, that it absolutely allows consumers to gain more specific information about a particular team and player more so than by just watching the games or checking up on sports center (television programs). The success of a sports organization’s social channels is
often dependent on them offering unique content that is not available anywhere
else. This can come in the form of traditional content, contests for social
followers, or real-time updates during games for those who are unable to watch
or listen live. One example of unique social content comes in the form of a
second screen for sporting events. Organizers of the Superbowl XLVII in New
Orleans created a customized social media command center to highlight the
social media interactions of fans around the big game. This is important for sports fans to have the ability to access these forums and mediums that fulfill the most important news of a game. The ability to access the internet creates a more loyal fan base for sports programs who ultimately allow for these organizations to grow. I see it as the principle of the more you know about your team from a statistical and individual basis, the more you will be likely to invest into that team ($$$). Jersey sales, ticket sales, and other donations will more likely come to the person that has internet access and follows teams on social networks. They are the ones that give more of a "care" and put more attention onto particular programs, teams and players.
