The Use of Social Collaboration to Strengthen Business

Social collaboration is related to social networking with the distinction that social collaboration is more group-centric more so than individual-centric. When I say the term collaboration, this does not particularly pertain to sharing information, thoughts and ideas on an individual basis, but that of which contributes to a total group effort. By definition, social collaboration refers to the processes that help multiple people interact and share information to achieve any common goal. These processes are usually found on the internet, where collaboration and social exchanging of information is made easier through the use of innovations directly related to social media sites like Twitter, Facebook and LinkedIn. Crowdsourcing has been a recent topic that has allowed individuals to work together using networks and social media to reach a common goal. Well, social collaboration is just that. Within the business of sports, social collaboration in my eyes, is a small key that packs a big punch. Lots of businesses are using this to their advantage, but not enough are excelling with it. Collaboration among individuals is an appealing experience, because participation is a low investment, with the possibility of a high return. This then allows entrepreneurs in the sports world to engage and invest in new innovative ideas with the masses in order to receive feedback and push on projects and business models to ultimately reach their goal. It's a win, win situation. It gives employees a higher understanding for the knowledge of management and relations that allow industries like sports to grow as a whole. Through environmental factors, participant characteristics, structure of communication, the overall purposes discussed and adequate recourses, social collaboration can and will result in positive influences for businesses and major industries looking to continuously grow, like the sports world.